# Did Silicon Valley Monopolize the Open Commons?: 30 Sourced Claims, Contested Facts & Evidence The decentralized web was systematically dismantled by venture-backed platforms consolidating traffic into walled gardens. Authors: joe HTML: https://moyomap.com/maps/did-silicon-valley-monopolize Markdown: https://moyomap.com/maps/did-silicon-valley-monopolize.md License: HTML and markdown are for reading and citation. Bulk copying and AI training need a written license. See /terms and /developers#maps-data. Cite a claim as: MoyoMap, "Did Silicon Valley Monopolize the Open Commons?: 30 Sourced Claims, Contested Facts & Evidence", claim {id}, https://moyomap.com/maps/did-silicon-valley-monopolize.md#{id}. “Moyo, a product of SenTeGuard Inc.” ### A July 2020 market study by the UK Competition and Markets Authority found Google took over 90% of UK search… Id: claim_077e8febdde759a1b2f3bd17 Parent: topic_p0IvriJFlmtX4Q4lGGM4 Depth: 1 A July 2020 market study by the UK Competition and Markets Authority found Google took over 90% of UK search ad revenue and Google and Facebook combined captured roughly 80% of UK digital display ad spending. Labels: Inferred, Low, known ### Analyses by SparkToro and Datos between 2022 and 2024 indicate zero-click searches account for 58% to 65% of… Id: claim_07f69c8a1bd68ff8390a5087 Parent: topic_p0IvriJFlmtX4Q4lGGM4 Depth: 1 Analyses by SparkToro and Datos between 2022 and 2024 indicate zero-click searches account for 58% to 65% of Google search queries. Labels: Source-linked, Low, known ### The European Commission fined Apple €1.84 billion in June 2024 over App Store anti-steering provisions that h… Id: claim_0ad0eb8ea30582df736d789d Parent: topic_p0IvriJFlmtX4Q4lGGM4 Depth: 1 The European Commission fined Apple €1.84 billion in June 2024 over App Store anti-steering provisions that harmed competing music streaming services. Labels: Source-linked, Low, known ### In December 2023, a federal jury found Google's Play Store practices to be an unlawful monopoly on all counts… Id: claim_1805113c0eabd50693f95cfd Parent: topic_p0IvriJFlmtX4Q4lGGM4 Depth: 1 In December 2023, a federal jury found Google's Play Store practices to be an unlawful monopoly on all counts in Epic Games v. Google. Labels: Inferred, Low, known ### The ACCC estimated that for every A$100 spent on Australian online advertising excluding classifieds, A$47 we… Id: claim_38e924b332fd6e8c3b9f3c9f Parent: topic_p0IvriJFlmtX4Q4lGGM4 Depth: 1 The ACCC estimated that for every A$100 spent on Australian online advertising excluding classifieds, A$47 went to Google and A$21 to Facebook, accounting for roughly 80% of ad growth over three years. Labels: Source-linked, Low, known ### The DOJ alleged that Google adjusted 'Project Bernanke' in 2014 to depress Google Ads bids on publishers that… Id: claim_3a73bb02d474b5cf5b4e5c26 Parent: topic_p0IvriJFlmtX4Q4lGGM4 Depth: 1 The DOJ alleged that Google adjusted 'Project Bernanke' in 2014 to depress Google Ads bids on publishers that used header bidding to give competing exchanges earlier access. Labels: Inferred, Medium, known ### Between March 2018 and March 2024, Facebook referrals across 792 news sites plummeted 58% from 1.3 billion to… Id: claim_42f3d2f0b17c66aff01e5d76 Parent: topic_p0IvriJFlmtX4Q4lGGM4 Depth: 1 Between March 2018 and March 2024, Facebook referrals across 792 news sites plummeted 58% from 1.3 billion to 561 million, dropping its share of external page views from 30% to 7%. Labels: Inferred, Low, known ### The DOJ and 17 states filed an ad tech monopolization suit against Google in January 2023, seeking divestitur… Id: claim_4a0f7c8dde18c22b7f4c85f6 Parent: topic_p0IvriJFlmtX4Q4lGGM4 Depth: 1 The DOJ and 17 states filed an ad tech monopolization suit against Google in January 2023, seeking divestiture of Google's ad manager suite. Labels: Inferred, Low, known ### Gannett sued Google in June 2023 alleging ad tech monopolization, reporting a quarterly net loss of approxima… Id: claim_7c4ce1ec83b556f9aaa3b4bc Parent: topic_p0IvriJFlmtX4Q4lGGM4 Depth: 1 Gannett sued Google in June 2023 alleging ad tech monopolization, reporting a quarterly net loss of approximately $54 million during the same period. Labels: Source-linked, Low, known ### The UK CMA estimated that Google and Facebook captured roughly 80% of all UK search and display advertising s… Id: claim_7ce5fbbaf92ba85157ac0e12 Parent: topic_p0IvriJFlmtX4Q4lGGM4 Depth: 1 The UK CMA estimated that Google and Facebook captured roughly 80% of all UK search and display advertising spending in 2019. Labels: Inferred, Low, known ### Meta blocked all Australian news content on its platform for five days in February 2021 in response to Austra… Id: claim_831d675d74bee8d630386195 Parent: topic_p0IvriJFlmtX4Q4lGGM4 Depth: 1 Meta blocked all Australian news content on its platform for five days in February 2021 in response to Australia's News Media Bargaining Code. Labels: Inferred, Low, known ### Texas antitrust litigation alleged that the 2018 'Jedi Blue' agreement granted Meta guaranteed win rates and… Id: claim_88b6123126b49020d5999269 Parent: topic_p0IvriJFlmtX4Q4lGGM4 Depth: 1 Texas antitrust litigation alleged that the 2018 'Jedi Blue' agreement granted Meta guaranteed win rates and speed advantages in AdX in exchange for retreating from header bidding. Labels: Contested, Medium, known ### Google eliminated the requirement that publisher pages use AMP to qualify for Top Stories in May 2021 followi… Id: claim_90e69456a6d95152857dad95 Parent: topic_p0IvriJFlmtX4Q4lGGM4 Depth: 1 Google eliminated the requirement that publisher pages use AMP to qualify for Top Stories in May 2021 following litigation scrutiny over AMP's alleged speed advantages for Google Exchange. Labels: Inferred, Low, known ### Chartbeat measured a 40% drop in publisher referral traffic from Facebook between 2017 and mid-2018 following… Id: claim_93fa2ce672fc9e9ccf7ecaf2 Parent: topic_p0IvriJFlmtX4Q4lGGM4 Depth: 1 Chartbeat measured a 40% drop in publisher referral traffic from Facebook between 2017 and mid-2018 following algorithmic changes. Labels: Source-linked, Low, known ### Similarweb data from 2024 indicated that some news publishers experienced a 30% to 60% decline in Google sear… Id: claim_a0057feea6f4782d38bd1b34 Parent: topic_p0IvriJFlmtX4Q4lGGM4 Depth: 1 Similarweb data from 2024 indicated that some news publishers experienced a 30% to 60% decline in Google search referral traffic following the rollout of AI Overviews. Labels: Inferred, Low, known ### A 2020 PwC study analyzing roughly £100 million in UK programmatic ad spending found that publishers received… Id: claim_bec6ae9b4c33082d852bb807 Parent: topic_p0IvriJFlmtX4Q4lGGM4 Depth: 1 A 2020 PwC study analyzing roughly £100 million in UK programmatic ad spending found that publishers received an average of only 51% of advertiser expenditure. Labels: Inferred, Low, known ### Texas antitrust filings alleged that Google's 'Project Bernanke' utilized historical AdX bid data to advantag… Id: claim_d211fbf7a61fc36c298fd554 Parent: topic_p0IvriJFlmtX4Q4lGGM4 Depth: 1 Texas antitrust filings alleged that Google's 'Project Bernanke' utilized historical AdX bid data to advantage its DV360 buying tools, generating an estimated $230 million per year. Labels: Contested, Medium, known ### Reach PLC reported a 15% year-over-year decline in 2023 digital revenue, attributing it to falling Facebook a… Id: claim_d8765dab5352a2ce79613b5f Parent: topic_p0IvriJFlmtX4Q4lGGM4 Depth: 1 Reach PLC reported a 15% year-over-year decline in 2023 digital revenue, attributing it to falling Facebook and Google referral traffic alongside lower programmatic yields. Labels: Inferred, Low, known ### Internal Google estimates cited by the DOJ revealed the company retained an average of more than 30% of adver… Id: claim_df7dd8ff14beed95d7612607 Parent: topic_p0IvriJFlmtX4Q4lGGM4 Depth: 1 Internal Google estimates cited by the DOJ revealed the company retained an average of more than 30% of advertising dollars flowing through its ad-tech products. Labels: Inferred, Medium, known ### Google implemented 'Unified Pricing Rules' in 2019 to prevent publishers from setting differentiated price fl… Id: claim_e1217f80adcc276d3ddc963d Parent: topic_p0IvriJFlmtX4Q4lGGM4 Depth: 1 Google implemented 'Unified Pricing Rules' in 2019 to prevent publishers from setting differentiated price floors between AdX and rival header bidding exchanges. Labels: Inferred, Low, known ### Facebook disclosed in 2016 that its reported video viewership metrics during the 2015–2017 'pivot to video' e… Id: claim_e9a138baaafa616a76a63dd3 Parent: topic_p0IvriJFlmtX4Q4lGGM4 Depth: 1 Facebook disclosed in 2016 that its reported video viewership metrics during the 2015–2017 'pivot to video' era were overstated by 60% to 80%, subsequently settling an advertiser lawsuit in 2019. Labels: Inferred, Medium, known ### A 2014 study by Seamans and Zhu in Management Science estimated that Craigslist absorbed roughly $5 billion p… Id: claim_f3143794c8ed0791e617beed Parent: topic_p0IvriJFlmtX4Q4lGGM4 Depth: 1 A 2014 study by Seamans and Zhu in Management Science estimated that Craigslist absorbed roughly $5 billion per year in classified ad revenue formerly captured by newspapers. Labels: Inferred, Low, known ### Meta CFO Dave Wehner projected in February 2022 that Apple's App Tracking Transparency enforcement would redu… Id: claim_f70e3ea400e2db46632f0c6f Parent: topic_p0IvriJFlmtX4Q4lGGM4 Depth: 1 Meta CFO Dave Wehner projected in February 2022 that Apple's App Tracking Transparency enforcement would reduce Meta's revenue by approximately $10 billion in 2022. Labels: Source-linked, Low, known ### The FTC cleared Google's acquisition of DoubleClick in December 2007 after finding insufficient evidence that… Id: claim_f7d30a908a47d196803c072c Parent: topic_p0IvriJFlmtX4Q4lGGM4 Depth: 1 The FTC cleared Google's acquisition of DoubleClick in December 2007 after finding insufficient evidence that DoubleClick possessed market power or that Google could foreclose ad-intermediation competition. Labels: Source-linked, Low, known #### A 2020 PwC study found an unaccounted 'unknown delta' representing 15% of total advertiser expenditure across… Id: claim_298afe3f34f7a1a10a504e89 Parent: claim_bec6ae9b4c33082d852bb807 Depth: 2 A 2020 PwC study found an unaccounted 'unknown delta' representing 15% of total advertiser expenditure across the programmatic supply chain. Labels: Inferred, Low, known #### PwC could audit only 31 million out of 267 million impressions (12%) end-to-end between participating adverti… Id: claim_5211cda1b6262c4956d53cf2 Parent: claim_bec6ae9b4c33082d852bb807 Depth: 2 PwC could audit only 31 million out of 267 million impressions (12%) end-to-end between participating advertisers and publishers due to data refusal or aggregation by intermediaries. Labels: Inferred, Low, known #### Court records from Epic v. Id: claim_8307eb8a059ba9fdaa27fb5a Parent: claim_1805113c0eabd50693f95cfd Depth: 2 Court records from Epic v. Google revealed 'Project Hug', in which Google paid tens of millions of dollars to approximately 20 major developers to keep their apps on the Play Store. Labels: Source-linked, Medium, known #### In April 2025, U.S. Id: claim_9ae7a6fa5ed29e60c44849e9 Parent: claim_4a0f7c8dde18c22b7f4c85f6 Depth: 2 In April 2025, U.S. District Judge Leonie Brinkema ruled that Google unlawfully monopolized the publisher ad server (DFP/Ad Manager) and ad exchange (AdX) markets by tying the two products to foreclose competition. Labels: Inferred, Medium, known ##### A September 16, 2026 ad-tech court remedy required Google to integrate AdX and DFP with the open-source Prebi… Id: claim_66941338b3d39bcb120277c2 Parent: claim_9ae7a6fa5ed29e60c44849e9 Depth: 3 A September 16, 2026 ad-tech court remedy required Google to integrate AdX and DFP with the open-source Prebid system and permit publishers to export their data. Labels: Inferred, Medium, known ##### Google's 2009 'Dynamic Allocation' gave its AdX exchange real-time last-look access to publisher impressions,… Id: claim_a071844a9a8db46680d5e70a Parent: claim_9ae7a6fa5ed29e60c44849e9 Depth: 3 Google's 2009 'Dynamic Allocation' gave its AdX exchange real-time last-look access to publisher impressions, which was ruled anticompetitive tying at trial. Labels: Inferred, Low, known