Both maps agree that mobile applications and dominant social platforms consolidated the vast majority of digital media consumption, marginalizing the open web.

Did Mainstream Users Choose Convenience Over Decentralization?, Did Silicon Valley Monopolize the Open Commons? agree on this point.

Both maps agree that platform scale and network effects concentrated digital advertising revenues and user reach into a small duopoly of Google and Meta.

Did Mainstream Users Choose Convenience Over Decentralization?, Did Silicon Valley Monopolize the Open Commons? agree on this point.

The maps diverge on whether the decline of the open web was caused primarily by organic consumer preference for convenient social features or by deliberate, anticompetitive tying and market manipulation.

Did Mainstream Users Choose Convenience Over Decentralization?: In 2011, about two-thirds of social-media users cited staying in touch with current friends and family as a major reason for usage, while only 9% cited making new friends. Did Silicon Valley Monopolize the Open Commons?: In April 2025, U.S. District Judge Leonie Brinkema ruled that Google unlawfully monopolized the publisher ad server (DFP/Ad Manager) and ad exchange (AdX) markets by tying the two products to foreclose competition.

The maps diverge on whether app store dominance resulted from massive voluntary adoption by developers and consumers or coercive lock-in secured through side-payments and anti-steering rules.

Did Mainstream Users Choose Convenience Over Decentralization?: By 2023, the Apple App Store had over 1.8 million apps and facilitated $1.1 trillion in developer billings and sales in 2022. Did Silicon Valley Monopolize the Open Commons?: Court records from Epic v. Google revealed 'Project Hug', in which Google paid tens of millions of dollars to approximately 20 major developers to keep their apps on the Play Store.

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What Happened to the Internet We Used to Know?

2 investigations · 2 maps · 68 claims · Last updated 22 oct. 2026

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Did Mainstream Users Choose Convenience Over Decentralization? (Markdown)Did Silicon Valley Monopolize the Open Commons? (Markdown)

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What Happened to the Internet We Used to Know? : 2 enquêtes publiques et 68 affirmations.

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Did Silicon Valley Monopolize the Open Commons?
submitted 22 oct. 2026 by @joe 79
30 affirmations
OverviewDid Silicon Valley Monopolize the Open Commons? analyzes how Big Tech corporations captured the economic infrastructure of the open web through market power and anticompetitive conduct. It relies on antitrust litigation, court rulings, regulatory audits, and publisher financial metrics to trace how Google, Meta, and Apple established gatekeeping control over programmatic advertising, mobile distribution, and search …
3
Did Mainstream Users Choose Convenience Over Decentralization?
submitted 22 oct. 2026 by @joe 79
38 affirmations
OverviewDid Mainstream Users Choose Convenience Over Decentralization? investigates the human and behavioral shift from the participatory, decentralized early web to centralized platforms. It uses historical survey data, blogging adoption statistics, and mobile engagement metrics to show how users preferred convenience, integrated social graphs, and frictionless mobile apps over personal site maintenance. The map argues tha…

Last generated 22 oct. 2026, 17:06 by a member

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Themes across the family

A broad read of every map in this family: the themes that run through them and how each map treats them. Structured scans give a more targeted side-by-side.

Centralization of Digital Attention
2 sur 2 cartes
Both maps examine how open web activity migrated away from dispersed independent websites into tightly controlled corporate platforms and mobile operating environments.
M1Did Mainstream Users Choose Convenience Over Decentralization?
Argues that user attention voluntarily shifted toward mobile apps and centralized social networks because they solved core social and usability needs.
M2Did Silicon Valley Monopolize the Open Commons?
Argues that a duopoly captured online attention and advertising revenue by foreclosing competing exchanges and starving external publishers.
Erosion of Independent Web Publishing
2 sur 2 cartes
The maps highlight how independent publishing—from personal blogs to commercial news organizations—lost prominence and economic viability.
M1Did Mainstream Users Choose Convenience Over Decentralization?
Documents the sharp decline in personal blogging and website creation as users migrated to social feeds and hosted services.
M2Did Silicon Valley Monopolize the Open Commons?
Emphasizes the financial destabilization of independent news publishers caused by collapsed platform referrals and programmatic ad extraction.
Mobile App Gatekeeping
2 sur 2 cartes
Both maps explore how mobile ecosystems replaced browser-based open standards with curated app stores acting as private gatekeepers.
M1Did Mainstream Users Choose Convenience Over Decentralization?
Shows how consumers rapidly adopted native apps, concentrating the majority of their engagement in a handful of closed applications.
M2Did Silicon Valley Monopolize the Open Commons?
Shows how platform operators leveraged app store dominance to enforce anti-steering rules, extract rents, and suppress competing services.
Consumer Demand Versus Structural Foreclosure
2 sur 2 cartes
The research family grapples with whether the transformation of the web was driven by bottom-up consumer preference or top-down corporate anticompetitive strategy.
M1Did Mainstream Users Choose Convenience Over Decentralization?
Stresses that users actively chose frictionless social platforms and hosted tools over the friction of self-hosting and manual configuration.
M2Did Silicon Valley Monopolize the Open Commons?
Stresses that dominant players maintained their positions through illegal product tying, exclusionary developer payouts, and collusive market division.

Both maps agree that mobile applications and dominant social platforms consolidated the vast majority of digital media consumption, marginalizing the open web.
M1Did Mainstream Users Choose Convenience Over Decentralization?
C0034 Smartphone app media shareConnu comme exact
By July 2016, smartphone apps alone accounted for over 50% of total U.S. digital-media time spent, excluding tablet apps and mobile browsers.
Lié à une sourceImportance FaibleChatGPT
M2Did Silicon Valley Monopolize the Open Commons?
C0017 Decline in news site referralsConnu comme exact
Between March 2018 and March 2024, Facebook referrals across 792 news sites plummeted 58% from 1.3 billion to 561 million, dropping its share of external page views from 30% to 7%.
DéduitImportance FaibleChatGPT
Both maps agree that platform scale and network effects concentrated digital advertising revenues and user reach into a small duopoly of Google and Meta.
M1Did Mainstream Users Choose Convenience Over Decentralization?
C0011 Facebook active user milestonesConnu comme exact
Facebook reached 100 million monthly active users in August 2008 and 1 billion monthly active users by October 2012.
DéduitImportance FaibleKimi
M2Did Silicon Valley Monopolize the Open Commons?
C0008 UK ad spending duopoly dominanceConnu comme exact
The UK CMA estimated that Google and Facebook captured roughly 80% of all UK search and display advertising spending in 2019.
DéduitImportance FaibleChatGPT

Build on the map here to find more

The maps diverge on whether the decline of the open web was caused primarily by organic consumer preference for convenient social features or by deliberate, anticompetitive tying and market manipulation.
M1Did Mainstream Users Choose Convenience Over Decentralization?
C0027 Reasons for social mediaConnu comme exact
In 2011, about two-thirds of social-media users cited staying in touch with current friends and family as a major reason for usage, while only 9% cited making new friends.
DéduitImportance FaibleChatGPT
M2Did Silicon Valley Monopolize the Open Commons?
C0021 Google ad tech monopolization rulingConnu comme exact
In April 2025, U.S. District Judge Leonie Brinkema ruled that Google unlawfully monopolized the publisher ad server (DFP/Ad Manager) and ad exchange (AdX) markets by tying the two products to foreclose competition.
DéduitImportance MoyenneChatGPT, Kimi
The maps diverge on whether app store dominance resulted from massive voluntary adoption by developers and consumers or coercive lock-in secured through side-payments and anti-steering rules.
M1Did Mainstream Users Choose Convenience Over Decentralization?
C0008 App Store ecosystem scaleConnu comme exact
By 2023, the Apple App Store had over 1.8 million apps and facilitated $1.1 trillion in developer billings and sales in 2022.
Lié à une sourceImportance FaibleKimi
M2Did Silicon Valley Monopolize the Open Commons?
C0031 Google Project Hug revelationsConnu comme exact
Court records from Epic v. Google revealed 'Project Hug', in which Google paid tens of millions of dollars to approximately 20 major developers to keep their apps on the Play Store.
Lié à une sourceImportance MoyenneKimi

Build on the map here to find more

Did Silicon Valley Monopolize the Open Commons? uniquely investigates covert algorithmic bidding adjustments, such as Project Bernanke, that extracted revenue from the programmatic ad supply chain.
M2Did Silicon Valley Monopolize the Open Commons?
C0026 Project Bernanke AdX data advantageConnu comme exact
Texas antitrust filings alleged that Google's 'Project Bernanke' utilized historical AdX bid data to advantage its DV360 buying tools, generating an estimated $230 million per year.
ContestéImportance MoyenneKimi
Did Mainstream Users Choose Convenience Over Decentralization? uniquely tracks the historical amateur website creation boom and the rapid rate of personal blog abandonment.
M1Did Mainstream Users Choose Convenience Over Decentralization?
C0039 Early website creation ratesConnu comme exact
In a 1997 web-user survey of 10,109 self-selected respondents, 46% reported having created at least one website.
DéduitImportance FaibleChatGPT

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